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Luca Cottini - The Renaissance Model
“The Renaissance Model:
The Italian Way to Innovation and Entrepreneurship”

In his late-nineteenth century journal Arte Italiana decorativa e industriale, the Italian architect Camillo Boito promoted the Renaissance patrimony of crafts, styles, and objects as a valuable source to define Italy’s peculiar way to industrial manufacture. Over the course of the twentieth century, the Italian Renaissance provided a powerful echo chamber to Italian designers and entrepreneurs, in terms of practice, vision, modes of production, and leadership styles. What is the relationship between sixteenth-century archetypes and the twentieth-century Renaissance of Italian style in fashion and design? Why does Italy’s industrial success still lie in the Renaissance model?

Luca Cottini is Associate Professor of Italian Studies at Villanova University, and host/creator of the Italian Innovators YouTube project. He holds a PhD from Harvard University, a MA from the University of Notre Dame, and a BA from the University of Milan. He was trained as a classical philologist in Italy, and a cultural historian in US. His interests touch upon Italian literature, visual arts, and intellectual history from the 17th to the 20th centuries, as well as on Italian industrial culture, adverting, and design. His books include a monograph on Calvino (I passaggi obbligati di Italo Calvino, Longo 2017) and a cultural history of the origins of Italian design (The Art of Objects. The Birth of Italian Industrial Culture, 1878-1928). His YouTube work explores the Italian model of entrepreneurship and innovation through cultural profiles, interviews, and lessons across different disciplines (fashion, food, technology, sports, music, engineering).

May 27, 2022 11:30 AM in Pacific Time (US and Canada)

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